One thing we know to be absolutely true about the team behind Deadpool is that they know their way around a marketing stunt.
And with Deadpool 2 staring down the barrel of a global theatrical release, this newest stunt might just take the cake.
Keen-eyed punters at Walmart stores across the US noticed something a little strange in the BluRay section, with a whole mess of films suddenly sporting an unexpected visitor on their covers.
Seems the Merc with a Mouth has gone wandering, and has begun showing up on the cover of a whole mess of other flicks.
And hell no, it’s not just limited to X-Men films either. We’re talking Fight Club, Edward Scissorhands, Office Space, Assassin’s Creed and such. Hell, even My Cousin Vinny is in there, because of course it is.
Have you seen these new #Deadpool variant Blu-ray slipcovers for a bunch of different movies? I stopped at Walmart to buy Office Space and they were so awesome I bought the entire set of 16 Blu-rays! #podernfamily #TuesdayThoughts @deadpoolmovie pic.twitter.com/VkARhf3zx4
— The MoviePass Pod????️ (@themoviepasspod) May 15, 2018
Deadpool wins marketing. This is literally my Walmart. pic.twitter.com/BT3B6m3Tix
— Mariah Brooks (@Mariah_Shae_) May 15, 2018
guys look at the movie rack at walmart! brett just sent me the photo. the promo for deadpool is unbelievable pic.twitter.com/eDSL05MLbg
— semi-stable centenarian ????????⭐️ (@rainbowslinky) May 15, 2018
The special slip covers were placed over a handful of copies of the actual movies they were aping; no secret copy of Deadpool 1 lurking beneath there.
Frankly, we’d pay through the teeth to see a shot-for-shot remake of The Good, The Bad, and The Ugly with Deadpool in the title role cracking wise and breaking the fourth wall every two minutes.
Sure, it’d cost way too much for it to be in any way practical, but let us dream, god damn it.
Deadpool 2 is in cinemas across Australia right feckin’ now.Image: Twitter / The MoviePass Pod