Apple today stunned tech-heads with a panoply of pricey new iPhone models, but the company also surprised audiences with a much smaller dollar figure: $7.99.

That’s how much Apple TV+ will cost Australian consumers when the streaming service goes live on November 1.

The company today revealed its long-awaited foray into the streaming game will cost Aussie users just under eight bucks for family access, giving them access to a suite of original and licensed content.

That’s a wee bit cheaper than Apple TV+’s existing competitors; Netflix plans start at $9.99 a month, while Stan’s basic deal costs a single cent more. Disney+, which is set to launch on November 19, will set users back $8.99 monthly.

Then there are the shows. In addition to Morning Show, the platform’s flagship drama, Apple today revealed the trailer for post-apocalyptic drama See.

Jason Momoa stars as vision-impaired warrior charged with protecting two bubs with sight; it’s a little Bird Box, a bit Children Of Men, and very much the kind of big-budget endeavour Apple tilts towards.

Big moves for Tim Cook and Co.

Image: Tony Avelar / AAP Image