Manic Pixie Dream Girl du jour, Zooey Deschanel, and motherf**king Samuel L. Jackson seem like pretty capable human beings. Granted they probably have entire entourages dedicated to answering their every beck and call, but you’d think they might be capable of executing some pretty basic tasks, like ordering soup unaided, or determining wether or not it’s raining outside (hint: it motherf**cking is). Deschan L. Jackson both appear in new ads that tout the voice-recognition merits of Apple’s iPhone 4S Siri software, and both are, well, apt.
Deschanel’s ad is super kewt and quirky: twinset jammies, tomato soup ordered from adorable Cabbage Patch restaurants, cluttered dens filled with sheet music and vintage instruments and some sweet rainy day grooves to Big Joe Turner’s original (duh) Shake, Rattle and Roll.
Jackson is all old-school date night romance, organic mushrooms and imminent sexy times. I wish he’d ask Siri what they call a Quarter Pounder with cheese in France instead.
Cutesy celebrity endor$ements aside, the ads are fitting at least. Unlike this denim-clad exercise in how not to endorse a product totally out of alignment with the personal brands of everyone involved. Miss you, boot cuts and berets.