To give it some context: the clip, featuring actor Nick Boshier aka Adrian from the Bondi Hipsters/ABC‘s Soul Mates, is an exclusive clip from new Australian indie film Ad Nauseam (available now on iTunes); the brainchild of Sydney creative Nikos Andronicos.
While the Boshier clip might make you think that Nikos has just unveiled Australia’s answer to Trainspotting (with a dash of Taxi Driver), it turns out the film actually takes on the world of viral videos and branded content – something which, under Andronicos’ lens, becomes equally as terrifying while also being altogether refreshing, witty and surprising from a completely self-funded debut film.
The story was about two friends who worked in viral advertising and had lost their grip on morality, dignity and their own sexual health as they plumbed the depths of the branded content industry. Yes, it was semi-autobiographical, apart from the poor sexual health bit (I’m straightedge). I’d spent a full year tweaking the dialogue, rearranging the scenes with the seriousness of Ed Harris in Apollo 13, and ruminating over whether the finished film ought to premiere at Cannes or Venice. I could well have continued to do that forever.
So, all I can say is this – I was just a guy, standing in front of a script, asking it to strike terror into him. And it worked.
Making a film, or doing anything really, is a massive logistical challenge. It takes your dedication, an enormous group of enthusiastic collaborators and the willingness to spend all your money. Literally, all of it. But none of that is really that hard. I’m not trying to be facetious or sound like Robert Rodriguez. It is fucking hard. But not that hard. What is hard is make a good film. Or a good anything, in fact. But you can’t make an omelette without making a bunch of shitty omelettes first.
I have no idea what kind of omelette Ad Nauseam is but I’m sure Dan Hong would chuck some sriracha and coriander on it and charge $35 dollars for it. So, the fact that it’ll be on iTunes for $7 is a flippin’ bargain.
Turns out he not only made the film but got Simmons to star in it, sans bread shoes.
Ad Nauaseam will be available on iTunes locally on November 21st and is currently enjoying a limited theatrical/cable release in North America. Everything you need to know is at www.adnauseamthefilm.com
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