Watch: John Hillcoat Directed Levi’s Ad

Australian writer-director and Nick Cave collaborator, John Hillcoat, must be gagging to get to work on the aforementioned Bunny Munroe TV series because lately his work has been limited to more short-term projects – like his album trailer for the forthcoming Grinderman album and the sweet mini-movie he made for the video game Red Dead Redemption, and he’s also made a commercial for Levi’s new “Go Forth” advertising campaign.

Short of using Jimmy Barnes’ or Bruce Springsteen classics to soundtrack the piece, there’s no mistaking that the ad is firmly targeted at the blue collar everyday jeans worker and damned if it doesn’t give me a little shiver down my spine. In my defence, I’m overtired and a little hungover, so more emotionally fragile than usual.