Back when it was still du jour to rag on American president Barack Obama instead of his potential follow-up acts, the rallying cry of “thanks, Obama!” unified both legitimate critics and sarcastic assholes alike.
It became a full-steam meme in both camps, and a whole slab of Reddit was even dedicated in its honour. Much mirth was had.
A funny thing happened that stopped the meme dead: it became self-aware, ’cause the POTUS himself dropped it.
Drake’s Super Bowl commercial is the Canadian equivalent. He knows what you’ve all been memein’, and he is all too aware of that fluorescently-lit clip’s aggressive virality.
Fortunately, he’s got the good sense to presumably turn that popularity into beaucoup bucks, ’cause comms juggernaut T-Mobile want a piece of that Hotline Bling too.
Fare thee well Bling memes, you had a good run:
Thanks, Drake.
It’ll go to air IRL on Super Bowl Sunday. It does make you wonder, though: has the bloke ever considered a career in acting?
Photo: Youtube.