WATCH: Drake’s Super Bowl Ad Makes Every ‘Hotline Bling’ Meme Obsolete

Back when it was still du jour to rag on American president Barack Obama instead of his potential follow-up acts, the rallying cry of “thanks, Obama!” unified both legitimate critics and sarcastic assholes alike. 

It became a full-steam meme in both camps, and a whole slab of Reddit was even dedicated in its honour. Much mirth was had.  

A funny thing happened that stopped the meme dead: it became self-aware, ’cause the POTUS himself dropped it. 

The mods on the Subreddit decided that was it. A pinnacle had been reached, and it was time to retire any other attempts to eke lels out of it. The site has been preserved in posterity. 

Drake’s Super Bowl commercial is the Canadian equivalent. He knows what you’ve all been memein’, and he is all too aware of that fluorescently-lit clip’s aggressive virality. 

Fortunately, he’s got the good sense to presumably turn that popularity into beaucoup bucks, ’cause comms juggernaut T-Mobile want a piece of that Hotline Bling too.

Fare thee well Bling memes, you had a good run:

Thanks, Drake.

It’ll go to air IRL on Super Bowl Sunday. It does make you wonder, though: has the bloke ever considered a career in acting? 

Photo: Youtube. 

More Stuff From PEDESTRIAN.TV