Lipton Ice Tea are launching their new Lipton Ice Tea Sparkling soft drink and have asked us to test out some of the well-trodden soft drink marketing clichés in the real world (to see if any actually work). To spearhead our experiments we collaborated with Brisbane based YouTube superstar Adrian Van Oyen to create the Lipton Ice Tea Sparkling Really Really Ridiculously Refreshingly Refreshing Project. Here’s what happened.
