Effectively marketing a film can, at times, be a subtle art. The plot is sacrosanct above all else, and a good advertising campaign should never reveal to much. The audience needs to be intrigued in order for them to successfully take the hook. So in that sense, providing them with a tantalisingly subtle glimpse at what the film entails, and ending the pitch with a question mark, rather than a full stop, is exactly the thin line that needs to be tread in order to maximise box office potential. Being deft in your selling points has untold benefits on both the economic side of filmmaking, as well as simultaneously not compromising artistic integrity.
But then again, some things simply sell themselves.
Magic Mike XXL – the magnificently titled sequel to the smash hit Magic Mike – is really one of those “goods as advertised” type situations. Some films have gentle, meandering storylines, or surrealist tangents. Magic Mike has Channing Tatum‘s bits splayed across the giant cinema screens.
Case in point, the poster for the upcoming might-as-well-be-a-skin-flick. There’s nothing fancy about it. It’s just C-Tate’s impeccable rig, and the allure of the shining golden rod that lies behind mere millimetres of pleated fabric. Observe.
SOLD.
Magic Mike XXL takes the stage this June, and also stars Joe Manganiello, Matt Bomer, Kevin Nash, Donald Glover, Jada Pinkett Smith, Elizabeth Banks, and also Ric Flair is in it for some reason?
via Vulture.
