Ten has announced that its beleaguered morning show Breakfast is getting canned after having been watched by almost no one due to a severe absence of a human meme. The network announced the not-surprising news in a statement saying: “It is proposed that Breakfast and Ten Morning News will cease production on November 30. Breakfast television still represents an opportunity for Ten and we will return to the breakfast TV market at some point next year.”
According to the ratings data, Breakfast has averaged around 40,000 viewers nationally per day compared to Channel Nine’s morning show Today and Seven’s Sunrise which both amass well over 300,000 viewers on average per day. This lack of an audience may have been because the presenters lacked chemistry, the content was substandard (unlike THIS live television gold), and the set was ugly; not to mention the fact that Paul Henry is a xenophobic sexist AND categorically the worst.
The downside of the show getting cancelled is the critical impact this will have on The Hamster Wheel‘s scope for generating satire.
I’ll leave you with my favourite Breakfast memory: when Shaun Micallef appeared as a guest and effectively trolled the show on live television.