As you must surely know by now, Taylor Swift is finally releasing new music after a three year-long drought, if you don’t count her Zayn Malik duo for the ‘Fifty Shades Darker‘ soundtrack (we don’t).
It’s called ‘Repuation’, and between that, the fake newspaper clippings and the snake videos (not to mention the extreme ’07 gothic font), it’s pretty clear that this album is going to be about celebrity, fame, and anyone who’s ever called her a snake.
She’s going in.
Taylor has always been a master of the media, but by mid 2016 her reputation was tanking. People were already questioning her #squad (which ones were real friendships, and which of the famous and beautiful was she using to prop her own popularity up with?), but the Kim–Kanye-Taylor feud, the tabloid-friendly relationship with Tom Hiddleston, and the intense political climate of 2016 all left her good name somewhat bruised.
And now she’s packaged all that anger up into an album that’ll be blasting from now till next Christmas.
THE TEA. IT’S GONNA SPILL.
Reactions to Taylor’s imminent shade-throwing are extreme, as they absolutely should be.
me, this morning: yeah I guess a new Taylor Swift album would be cool
me, now: I AM GETTING REPUTATION TATTOOED ON MY FACE
— samantha tomaszewski (@samanthajtom) August 23, 2017
Taylor Swift: *posts*
Me: *learns parseltongue*
— Alex Goldschmidt (@alexandergold) August 23, 2017
*taylor swift is called a snake by everyone*
*taylor swift releases video of snake as promo for new music* pic.twitter.com/ssjTHqrWQm
— betty (@1989_polaroids) August 23, 2017
— Zainub Amir (@zainubamir) August 23, 2017
*immediately requests november 10 off*
— emma lord (@dilemmalord) August 23, 2017
They’re also really feeling her gothic look.
is this the Kinsey scale pic.twitter.com/x4Y00i9nbJ
— anna💌 (@jeongyeonix) August 23, 2017
Some of them, anyway.
Eh, who cares, because maaaaaaah, the memes ‘r ‘ere!
— The Walking Dead (@TheWalkingDead) August 24, 2017
taylor swift’s new album cover but with michael cera pic.twitter.com/pLlBE6jQ8b
— Pigeons & Planes (@PigsAndPlans) August 23, 2017
The first single is out Friday. Get ready.