Swedish Retail Chain Touts Employee Bra Size

Swedish lingerie retailer Change has taken underwear fitting to a whole new level by suggesting their employees show their bra size on their name tags.

With some eight out of ten women across the world wearing the wrong size bra, the move was inspired by the quite honorable concept that you can never really know what’s going to hold your bazookas in shape until you see it on a real life person. Normally that person is the buyer themselves, but in order to get a second opinion, you can now walk into a store and say ‘Oh, so that’s what a 12B looks like!’

Naturally, there’s a big fight over who came up with the concept and whether the employees are comfortable with sharing their cup size with complete strangers (read: perverts). “We have dirty old men coming into the shop looking at my cup size,” said one employee. “Why should everyone get to know that? Guys selling underwear don’t have to show their size.” (For the record, we are all 14Ds.) It seems like the whole venture may go tits-up for Change, which is a shame because we were really just starting to get abreast of these puns.

via TIME