Today in news that comes as a surprise to absolutely nobody, a new study has found that us, the terribly uncultured youth of 2016, are far more likely to recognise Justin Bieber lyrics than the work of underground R’n’B crooner literary mainstay William Shakespeare.
It’s all been researched for The Bard’s 400th birthday, and if you think about it, nearly four straight centuries of being literally indispensable is a fair effort. It may come as a surprise to anyone who was alive during Baby’s heyday, but Bieber hasn’t been around that long.
While Shakespeare has well and truly perforated every aspect of modern language, his grasp on streaming isn’t so strong; most people are also unlikely to cue in sonnets between bangers, which may have something to do with the final results.
Photo: Jeff Kravitz / Universal History Archive / Getty.