Facebook‘s targeted marketing was a lifesaver, and every marketing junior and social media producer you know likely had themselves a little office party when it was introduced.
Universal Pictures sure as hell had the time of their lives with the feature when organising the marketing/promotion for acclaimed 2015 film ‘Straight Outta Compton’.
Business Insider has reported that they actually pushed totally different tailored trailers for different racial groups, in the lead up to the release of the film.
For African-American people, the trailer shown leans heavily on the success of N.W.A, featuring statements such as ‘they put Compton on the map’.
For the Hispanic market, the trailer shown was shorter and included flashing quotes in Spanish.
But the funniest part of all of this was this: apparently, for “the general population” (white Americans), they released a trailer that didn’t mention N.W.A at all, and instead focussed on the rise of Dr. Dre and Ice Cube. This was because apparently white people have little to no knowledge of N.W.A or the musical success of the rappers – they see the latter as an actor that starred along Channing Tatum in ’21 Jump Street’, and the former as the face of ‘Beats‘.
And now, here is a range of ‘OH WHITE PEOPLE’ gifs to peruse, because we couldn’t choose just one.
But, regardless of how you feel, Universal Pictures labelled the marketing campaign as ‘a complete success’.
Source: Business Insider.
Photo: Straight Outta Compton.