Stop whatever you’re doing guys because Bruce Willis is launching a signature fragrance. Not too sure about you, but I don’t particularly want to smell like someone I associate with blood, oil grease and explosives residue but I’m sure there are people out there who really, really like Bruce Willis and as a result would pay good money for an olfactory approximation of his essence – strength, courage, dignity and baldness.
According to WWD the Die Hard star inked a deal with German cosmetics giant LR Health & Beauty Systems, the company responsible for Heidi Klum and Leona Lewis’ signature scents. Which brings us to the fragrance naming competition I desperately hope plays out in the comments section below. You know, The Sixth Scent: I Smell Dead People and the like.