Attractive swimming enthusiasts of Bondi Beach were at a loss this morning as iconic Bondi Icebergs Pool was converted from Australia’s most scenic (and scenester) lap pool into a giant Esky in which the only thing cutting laps were 500 enormous ice cubes and 33 immense cans of Jim Beam.
The stalwart bourbon distillers were behind the stunt, with the goal of building the World’s Largest Esky because, according to the great-grandson of Jim Beam, Fred Noe, “we felt the world’s number one bourbon deserved something, and somewhere, special to keep it cold – and where better than the world’s largest Esky cooler at Bondi Beach.”
Fair question, Fred!
Nice day for it: