The adistar Boost is the latest running shoe from adidas and features new Boost technology, improving your energy return and therefore your performance. So, purveyors of active footwear The Athlete’s Foot loaned us a couple of pairs of the limited release of these (available now!) to see if they held up in real life the way they do in the ‘How Do You Boost?’ campaign videos the brand just released.
The adistar is different from your everyday set of wheels because of the super cushioning – which does exactly what it sounds like (i.e. makes your feet mad comfy) – and the unique boost technology which involves “material is derived from thousands of energy capsules made out of TPU which are joined together to ensure softness under foot while also giving you the greatest energy return of any midsole material.” For ignorance reasons we don’t know what that means, but there is definitely science in there. Let’s see how the science worked when we took the adistar boost for a road test.
SCENARIO 1: CHEESE ROLLING CHAMPION
‘How Do You Boost?’ campaign spot:
Pedestrian road test results:
We learned that cheese rolling isn’t just some kind of suss euphemism. The gist of this *alleged* competitive sport is to run down a hill in an effort to chase and ultimately catch a wheel of cheese. I don’t think we need to articulate how absurd a concept this one is. Why would any rational person waste precious, precious cheese by soiling it on a bitumen slope? We chose to sit out this leg of the product test and think about cheese for a while instead.
SCENARIO 2: SPEED DATING
‘How Do You Boost?’ campaign spot:
Pedestrian road test results:
We’d be lying if we said our idea of the perfect date is going for a jog, but there is something romantic about the concept of enjoying a little ‘good clean fun’ with the object of your affection. We took to the local park for a side-by-side 30-minute* jogging session, followed by a bit of heavy petting. The highlight of the experience was the floaty, surprisingly high bounce factor (although we’re not sure whether young love was a variable in all of this) and the sneaker’s handling in thick grass. This helped preserve energy in the one-foot-in-front-of-the-other part of the task and leave enough oxygen to chat about things like modern Ontology and Skrillex.
*5-minute
SCENARIO 3: BREAKING RECORDS BACKWARDS
‘How Do You Boost?’ campaign spot:
Pedestrian road test results:
Running backwards goes against all our natural physiological instincts right? Not necessarily. Look below and see how relaxed Gordy is running backwards in his pair of adistar Boost. It’s all about the shoe’s advanced cushioning that made it such a pleasant and effortless experience.
SCENARIO 4: STAIR RUNS
‘How Do You Boost?’ campaign spot:
Pedestrian road test results:
The Pedestrian office is on the third floor so we get plenty of opportunities to practice stair runs during the day. As you can observe in the impressively edited DIY camera-phone footage below, with the added bounce factor from the unique Boost technology, you can scale stairs with the grace and speed of a young gazelle.
The adidas adistar Boost are available exclusively at The Athlete’s Foot or adidas selected stores. To find out more about the magic contained within, visit The Athlete’s Foot website and head here to win a pair of the limited release trainer.
