Olivia Jade Is Trying To “Rebuild Her Brand” After College Cheating Scandal

Olivia Jade

Disgraced influencer Olivia Jade is reportedly trying to come up with ways to get her social media career back on track after losing high-profile sponsors in the wake of the college admissions cheating scandal.

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The young YouTuber lost high-profile endorsements with brands like TRESemmé and Sephora after her parents were accused of paying bribes to get her into the prestigious USC, and a source told People:

“Olivia is still distraught and embarrassed. She hasn’t been home much … She is very angry with her parents. She just wants to figure out how she can rebuild her brand.”

The source added that Jade is spending most of her time with her friends and boyfriend, musician Jackson Guthy, saying:

“She would have never gone along with it if she thought this would happen. Her thing is that she trusted her parents.”

Olivia Jade had indicated in YouTube videos that she did not prioritise her college classes, and the source confirmed that she was more interested in her social media career, saying:

“She didn’t care if she got into USC. She just wanted to focus on her business. She feels that she worked very hard for something that she loves, and she has no idea what will happen with her business in the future.”

Per Hollywood Life, the young social media star is also concerned that she may have to go to court, which could further tarnish her brand. A source said:

“Olivia is furious with her parents over this mess and now she is terrified that she may be forced into court to take the stand to testify. She feels that she has already been through enough embarrassment over this situation and a court appearance would make things ten times worse.”

Lori Loughlin and Mossimo Giannulli, the parents of Olivia Jade, faced a court in Boston this week, alongside actress Felicity Huffman, who is also caught up in the scandal.

They are among 50 people charged with participating in a scheme involving rigged and falsified college admissions test scores, the biggest such scheme ever prosecuted by the US Justice Department.

All three remain free on bail.

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