Lol-worthy advertising campaign specialists, Old Spice, have emBARKed on a strategic push to appeal to men’s wilder side. Naturally, they are using a man-eating wolf to do it.
Having struck advertising gold with the seminal Isaiah Mustafa’s The man your man could smell like campaign, and most recently teaming up with Dikembe Mutombo to save the world, the latest effort is equally high concept.
“Director Wolfdog brings a unique blend of professional, real-world
experience and wild attributes that lend themselves perfectly to the
fast-paced, innovative world of Old Spice,” Marc Pritchard, global
brand-building officer at P&G, said in a statement. “We look forward
to tapping his unparalleled animal instincts to further enhance the
launch of new Old Spice Wild Collection. We continuously strive to hire
the most dynamic talent on earth, and given Director Wolfdog’s fierce
track record, he is sure to be a force to be reckoned with at P&G.”
And by high concept we mean, Mr Wolfdog will be blogging via his personal tumblr and Twitter, in addition to releasing a “how to succeed at life” series on YouTube.
A dog talking like a person… genius. Seriously.
Ray Lewis taught us real success means terrifying your coworkers every day & to scream & dance at your workplace. Thanks for the wisdom, Ray
— Mr. Wolfdog (@OldSpice) January 21, 2013
What’s cooler than being online? Not being online because you’re hanging out with Sports Illustrated swimsuit models. bit.ly/XqKnRn
— Mr. Wolfdog (@OldSpice) February 23, 2013