PSA: Your data is no longer your own. Either log off the internet forever, or *deal* *with* *it*.
If you’re still reading (howdy), then we’re here to let you know that Netflix can pretty much pin-point the exact moment you go from casual watcher of a TV show to addicted and mainlining every episode in 24 hours.
They analysed data from a bunch of their most popular TV shows – House of Cards, Orange Is The New Black, Suits, How I Met Your Mother, etc – and identified a “hook” episode: the one that reels you in.
In Orange Is The New Black, they reckon it’s when, in episode 3, Crazy Eyes throws the pie to defend her “bae” Piper Chapman‘s honour. (Their words, not ours. Netflix used “bae” in a press release and now nothing will ever be the same.)
In Breaking Bad, it’s the moment in episode 2 when the liquified body of a former drug dealer rains down through Jesse‘s ceiling, spewing blood and flesh and your lunch absolutely everywhere. And in Dexter, it’s not when the titular detective / serial killer makes his first kill of the season, it’s in episode 3 when he flashbacks to his first kill, period.
Here’s how long it takes Aussies to get hooked on a show vs the world:
Also, apparently we’re taking longer to get hooked on shows than the rest of the world. Australia are you okay? What are you doing?
Oh right.
Images: Netflix.
