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Here we bloody go, in case we haven’t been overwhelmed with Aussie influencers enough already through the bajillion reality TV shows already on our screens, another spotlight is about to hit them. This time it’s a Netflix ~docu-soap~ about influencers in the wild in Byron Bay, and it’s called – wait for it – Byron Baes.

This new Netflix Original from the overproductive Insta content farm influencer playground that is Byron Bay will apparently feature a “feed of hot Instagrammers living their best lives, being their best selves, creating the best content”.

God, this sounds like something I’m absolutely going to start off hate-watching and then become entirely obsessed with after one (1) episode.

In a postcard posted to – you guessed it – Instagram (and other, less #blessed socials), the show promises to bring fights, flings, and heartbreaks to the assorted baes. Truth be told, that all sounds like a pretty standard Saturday night at the Byron Beach Hotel.

Interestingly, the show’s executive producer has previously worked on Married At First Sight Australia and Real Housewives Of Sydney, so I can just feel the dramatic tensions vibrating off this incoming series. The power this has, my God.

We’re yet to know who exactly fills out the Byron Baes roster, but even just a cusory glace at the #byronbaes hashtag on Instagram tells me it could be any of the filtered selfies dotted along the northern coastline of NSW.

We’ll let you know as soon as we know more about the incoming show, but in the space of writing this story I’ve fully come around on this truly cursed docu-soap news and I’m going to binge-watch the absolute shit out of it.

Let it be my new Selling Sunset, my 2021 version of Too Hot To Handle. Hook this cooked content to my damn VEINS, I beg of you.

Image: Netflix / Instagram / @joeymckenzie__