Eric Stonestreet fans fearing a phoned-in endorsement cash-grab needn’t fear; much like Modern Family, the hit sitcom that made Stonestreet a breakout star, his debut Big W appearance is a pleasant surprise. As the new face of Big W, Stonestreet will star in 4 TVC’s to be released over the coming weeks with viewers partial to dad-worthy puns and sight gags likely to kick from meh to oh yeah should they maintain the “Always great to see the fans” standard of so-bad-they’re-good-jokes.
A win for mainstream Australian advertising? Leave your thoughts in the comments section.
Thanks for all the Big W love Australia!You all are gonna get tired of seeing me prolly. #sorry
— Eric Stonestreet (@ericstonestreet) April 7, 2013
