McDonalds Phasing Out Ronald?



It looks like Ronald McDonald is going to be made redundant in the next few years.

The 48-year-old mascot for the world’s biggest food chain will no longer be intrinsically tied into the Maccas menu, as it continues its renewed push for the healthy consumer dollar. Because they’re now advertising frappacinos and salads rather than burgers and fries and most vitally, Happy Meals, Ronald doesn’t really fit in, says US spokesperson Danya Proud.

In Ron’s place, expect to see more ‘cool’ pop star tie-ins like the uber-successful Justin Timberlake ad spot, above, from 2003. As the (painted) face of the Ronald McDonald House charity, it seems unlikely that good old Ronald is actually going to be given the sack, but rather moved slowly out of the limelight. Which is sort of OK, given that 9 times out of ten, clowns scare the living bejesus out of little kids anyway, right?

Can’t sleep, clown will eat us…

via Bloomberg.

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