Here at PEDESTRIAN.TV, we truly and deeply revel in our homegrown fashion labels, and we bloody love seein’ them do great things. 

Today, we opened our Snapchat to see that Kylie Jenner is wearing P.E. Nation, which is General Pants design director Pip Edwards’ new activewear label. 

Pip started the label, which was only launched in March this year, with her former Sass & Bide colleague Claire Tregoning

The dynamic and uniquely-branded activewear seems to have struck a chord with Jenner, who has chosen to wear the label head-to-toe. 

She posted these images to Snapchat only hours ago:

| Welcome To TEAM P.E @kyliejenner !!! Kylie Rocks Her P.E Crop and Rookie Trackpant ??????| #penation #kyliejenner #activewear #athleisure #street #sport

A photo posted by P.E NATION (@p.e.nation) on

We asked Pip Edwards how this came about, and she told P.TV that, 

“As a team, we discussed who we’d love to see wearing P.E and Kylie was someone we all thought fit the brand – she’s strong, fearless, confident and tomboyish, everything the P.E woman is too. We sent her product via our US PR team and were so stoked to see that she loved it. 

P.E Nation is for every woman, everywhere and we love seeing it on all of our nation, but to see it on Kylie just four months after launching is definitely a pinch-me moment for us!”

Source: Snapchat.