Is it possible for a Kardashian or a Jenner to release a bag or a t-shirt or a damn fragrance without being sued? Evidently the answer is NO. As Kim Kardashian‘s followers will have noticed from her onslaught of promo pics, the reality star is spruiking three new fragrances based on her Kimojis: Peach, Cherry and Vibes.
The fragrances haven’t even bloody dropped yet and the mother-of-three has already been slapped with a trademark infringement lawsuit over the ‘Vibes’ perfume.
According to court documents obtained by The Blast, mobile marketing company Vibes Media claimed that Kim knocked off its trademarked logo, a blue speech bubble with the word “vibes” written in white lowercase, which was registered by the company back in 2012.
The lawsuit alleges that KKW Fragrance “has been marketing, promoting, and is now selling a ‘Vibes’ perfume. The ‘Vibes’ perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo.”
The documents also claimed that “there is a strong likelihood that consumers will be confused into believing that Defendant’s Vibes perfume is Plaintiff’s product or that it is authorized, endorsed, sponsored, or approved by Plaintiff,” or that Vibes Media is somehow working with the reality star.
Kardashian’s fragrances are based on her famous Kimojis including the peach, the cherry, and a speech bubble that reads ‘vibes’ which was on her app back in 2015 and has been used many times on other merchandise from stickers to baseball caps. The lawsuit, however, focuses only on the incoming perfume.
The company also included an order for KKW Fragrance to turn over all unsold perfumes so they can be destroyed.
Yikes, this smells bad, dunnit?