Anyone who follows celebrity tea-spilling Instagram page Deuxmoi (@deuxmoi) like a hawk, just like myself, will have known that a member of the Kardashian / Jenner clan has had a tequila brand in the pipeline for quite some time now. And here it is, folks: we’ve finally copped confirmation that the second youngest sibling, Kendall Jenner, has secretly been building a booze empire for not one, not two, not three, but FOUR fucking years.
The model / reality star took to Instagram to share the exciting news, revealing that the tasty drop is called 818. She posted a gallery which consisted of a video where she can be seen testing tequilas, followed by a bunch of shots (literally) of the hotly anticipated beverage.
Her caption read: “For almost 4 years I’ve been on a journey to create the best tasting tequila. After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING. 3.5 years later i think we’ve done it! this is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon.”
I just had a peek and the official Instagram for her brand has been posting piccies since last week. Sneaky Kendall Jenner!
The bio reveals that the drink is “hand-crafted tequila from Jalisco, Mexico.” Have a peek at some of their posts below:
Momager Kris Jenner, who has been known to enjoy an occasional drop, shared that she’s v. proud of her gal, Kendall Jenner.
“Kenny! I am so so proud of you and the years of work and love you’ve put in to @drink818!! So excited for this!!!” she wrote. “Everyone go follow @drink818 NOW!!”
Not sure if it’ll be available here in Aus, TBH, but I bloody well hope so. There are so many celebrity booze brands that I’ve been DYING to try – Bethenny Frankel’s Skinnygirl Margarita, for one – but I haven’t been able to get my mitts (or lips) on it bc it’s only available in the States. CURSES.
That being said, Kylie Jenner, the younger sis of Kendall Jenner, started her beauty brand in America, then eventually expanded it to Australia, so maybe there’s hope for us yet.