Ye, the artist formerly known as Kanye West, has reportedly applied to trademark “Sunday Service” – yes, “Sunday Service” for a new fashion venture.
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According to the gossip mongers at Page Six, West filed the trademark application with the US Patent and Trademark Office on July 19. The artist is apparently hoping to trademark “Sunday Service” for “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.”
The Sunday Service or “Church Clothes” merchandise first appeared at Coachella earlier this year, during the artist’s Easter Sunday service.
Per PEOPLE, West sold socks for USD$50 that had either “Jesus Walks” and “Church Socks” printed on them, t-shirts that read “Trust God” on its front and “Sunday Service At The Mountain” on the back, and distressed jumpers that – by the look of the pictures – sent punters back USD$225.
The hefty price tags didn’t stop fans from lining up though.
The Kanye West merch store at #Coachella has sweatshirts with prices ranging from $165 to $225.
There are shirts for $70 and socks for $50. pic.twitter.com/ub9LtB9rwy
— James H. Williams covers UCLA football (@JHWreporter) April 21, 2019
But back to this latest update, the company Mascotte Holdings, Inc. reportedly filed the trademark – the same team who handled the applications for Yandhi, Yeezus, Yeezy, Calabasas Clothing and Kanye West.
Page Six also mentioned how the same company submitted multiple filings back in April for the name “Half Beast”. The application looked to trademark some sort of digital – online and / or televised – entertainment venture that also includes toys.
Most recently, West and Kim Kardashian West used their immense clout to ask US President Donald Trump for assistance in freeing A$AP Rocky from police custody in Sweden.
A$AP Rocky, real name Rakim Mayers, has since been charged with “assault causing actual bodily harm” after an alleged street altercation. The artist has maintained his innocence and claims he acted in self-defence.
Two members of his entourage have also been charged in relation to the incident.
In a statement to PEOPLE, Stockholm public prosecutor Daniel Suneson said that, if convicted, the artist could face up to two years in jail.
