JT Fronts Up To Twitter After Being Dragged For His Jesse Williams Tweets

At the BET Awards yesterday, ‘Grey’s Anatomy’ actor Jesse Williams won the Humanitarian Award for his work within the ‘Black Lives Matter’ movement. 

“We’ve been floating this country on credit for centuries, and we’re done watching and waiting while this invention called whiteness uses and abuses us. 

Burying Black people out of sight and out of mind while extracting our culture, our dollars, our entertainment like oil. Black gold.” 
Justin Timberlake tweeted about it, saying he was inspired by it. However, his tweet started to gain some pretty important callouts in reply, from people who wanted to remind Timberlake he too is a white person who is guilty of appropriating black culture for profit and fame. 

Then, he kind made everything worse by, in reference to a movement that acknowledges the issues that black people in the US are deeply and *exclusively* affected by, pulling the ‘we are all the same’ card:

Today, Timberlake has tried to apologise for his comments, but it seems he gravely missed the point of what the thousands of responses were trying to tell him – again. Let us explore the 3-step guide of how not to apologise, as exemplified by JT:
1. He made it about himself. 

2. Pulls the ‘we are all equals, we are all one human race’ card again, which immediately minimises and attempts to erase the deep-seated, terrifying, and often fatal racial issues that People of Colour are affected by every single day of their lives:

3. Doesn’t apologise for his actual mistake, to acknowledge he has learned what he’s done wrong and won’t do it again. Instead, he applies the ‘If I offended anyone…’ line and apologises exclusively for the backlash:

Oh man, JT. Listening is easy, buddy. 
Source: Twitter
Photo: Kevin Winter / Getty.