Popular hair extension brand Bellami Hair has issued a public apology to Jordyn Woods, the former-friend of the Kardashian/Jenners, over an offensive meme that was shared on their Instagram page.
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The post in question included a pic of Woods along with the following text: “When Kylie Jenner stops paying for your lifestyle, including your hair extensions.”
The pic was captioned with, “Bad hair is just one betrayal away. These memes have us loling. Shop www.bellamihair.com for the hair you deserve.”
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The post was immediately met with widespread backlash, with many punters labelling them “racist” for suggesting that natural African American hair was “bad”.
Bellami Hair has since deleted the meme and issued an apology to Woods along with their 1.7 million followers using the same photo that appeared in the meme.
“We would like to sincerely apologise to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly,” the caption read.
“We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of ‘bad hair’ was a very poor choice of words and insensitive, we sincerely apologise, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products.”
Adding, “Regardless of this apology it is unacceptable and we recognise this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all.”
Woods has yet to comment on the initial meme or address the apology.
