James Franco Punks Gucci

Last seen as Sean Penn’s lover in Milk and the world’s most endearing drug dealer in Pineapple Express, James Franco exhibits an actor’s restraint by not laughing in the below Fuuny Or Die spoof.

The premise is simple, Franco lampoons his own Gucci by Gucci’s Men’s fragrance ad by pretending he can’t pronounce Gucci. Instead we’re offered “Gookie” as in I had ten thousand hash cookies before I filmed this and “Gucky” as in I’ll be lucky if Gucci renew my contract.

James Franco: Gucci Commercial Outtakes from James Franco
Title Image by Chris Weeks via Getty