Happy Super Bowl Monday, Australia! Apparently a game of the sport variety went down on either side of Katy Perry‘s ultimate performance today, but I wouldn’t really know. Let’s indulge in the true spirit of the Super Bowl, and gaze upon the ads that brands spent upwards of US$4 million on, because this is a world we’re living in now. Fun!
First up are the ads that couldn’t afford / didn’t want a celebrity endorser. Spending those pennies wisely.
Starting on a heavy note is No More’s chilling ad against domestic violence, using audio from a real 911 call. The ad is the first anti-domestic violence spot ever featured at the Super Bowl.
This is my favourite ad from the Super Bowl (this is a big call, because Aubrey Plaza and Sarah Silverman feature later on) – the production here is insane. I am floored. By a fucking ad. Kill me.
Fuck the haters, says Coca-Cola.
Budweiser plays it safe, because puppies always sell.
Bud Light tests out IRL PacMan:
Dove penetrates your misanthropic tendencies with golden hour shots, nawww’s, cute kids. Advertising 101.
IDK about Mercdes Benz‘s contribution. Cute animated animals, tho.
T-Mobile spent millions playing off a pun on “vulture”, and I guess that’s okay.
Team Australia didn’t win the Doritos competition, but this did.
And now for the all-important celebrity endorsements.
Hey Aubrey Plaza, marry me.
You’ve already seen this, but Chris Pratt deserves double mentions always.
Steve Buscemi is never not everything, so this Snickers ad clearly kills it.
BRYAN CRANSTON IS HERE!
AND SO IS JEFF BRIDGES!
It’s so good to see you, LiLo. Thinking of you, bb.
Mindy Kaling is a MF goddess in Naitonwide’s “Invisible Mindy” campaign.
Katie Couric and Bryant Gumble in the dark ages, aka pre-internet.
Sarah Silverman and Chelsea Handler, everybody.
Kate Upton is both peak Kate Upton and absolutely insane, but I’m in love.
And of course, this.
Until next year, friends.
