Helen Mirren, Face Of L’Oreal, Reckons Moisturiser Probably Does “Fuck All”

Imagine, if you will, being Helen Mirren. The woman is 72 years old, an award-winning actor, an acknowledged and powerful hottie, and can apparently say exactly whatever the hell she wants with approximately zero repercussions.

Case in point: the shade she threw today at the company who employs her as their ambassador, L’Oreal – while at a L’Oreal function.

Someone apparently asked her about her beauty routine, and she answered with scrupulous honesty:

I’m an eternal optimist — I know that when I put my moisturiser on it probably does fuck all, but it just makes me feel better. I’ve always said to L’Oréal as well that I will only do what makes me feel better. I’m not setting standards for others. All I can do is be who I am. I’ve always loved make-up.

She also took the opportunity to rag on other beauty brands for using children to spruik anti-ageing skincare.

It used to drive me crazy that the ads promoting skin products were using pictures of 15- and 16-year-old girls. As a 30-year-old, I used to look at that and think, what the fuck are you talking about? It was ridiculous. Pissed me off majorly. Advertisers are only just coming out of that, and it’s taken them a long time.

There you have it. Helen Mirren, face of L’Oreal’s anti-ageing range, remains one hundred per cent committed to speaking her truth. And her truth is that she doesn’t even know if the stuff she’s selling works.

God bless you, Ms Mirren. Please never change.