Divine queen angel mother of the heavenly skies, seas and mistress of the underworld Gwyneth Paltrow is expanding her glorious lifestyle brand Goop with a new docuseries at Netflix, an exclusive podcast partnership with Delta Air Lines, and a slew of programming centered around beauty, food, and books.
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Variety reports that the actress turned mogul’s streaming series will arrive on Netflix later this year and will consist of 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow herself. The team will “utilise experts, doctors, and researchers to examine issues relating to physical and spiritual wellness”, per Variety.
“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told the publication.
The series will be shaped by Goop’s content team (consisting of roughly 20 staffers) who will produce quality “storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives.”
Loehnen went on to gush about her co-host, explaining how her skills as an actress will benefit the content roll-out.
“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”
Goop’s podcast has also signed an exclusive distribution deal with Delta. The podcast is hosted by Paltrow and Loehnen, and was one of the iTunes store’s most-downloaded in 2018.
From this month on, eight episodes will stream on 600 Delta planes and push the show’s reach to over 18 million listeners, the company said.
Goop is also developing standalone podcasts with in-house beauty expert Jean Godfrey-June, a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews.
The only bad news about this mega announcement is that due to the man (or should I say woman) power it will require to pull everything together, Goop will halt production on its quarterly print magazine but will reportedly resume publication after the Netflix series hits.
