When The Sartorialist Scott Schuman was in town for his book launch in December 2009 he divulged plans for a television show with he and his girlfriend and fellow blogger Garance Doré.
In a recent interview with the Huffington Post Doré confirmed that the television show is currently in the works:
She said: “We’re working on a TV show with Scott. We don’t know yet exactly what form it’s going to have. It’s the same thing: why would we do a classic TV show, when the world is changing? And the world of media is changing? So we are working on the concept. We want something that talks to the people very easily and that you can see on the Internet.”
Huffington Post: So it will be based on your lives or…
Doré: “Well, I think it will be based on what we see. And the world is in such little pieces now and you take your information from everywhere. I’d like to go ask people I trust, “Who’s a great musician?” and then maybe meet the musician and then do the same with fashion or food. I think it will be more fashion-oriented. But my dream project is to do a movie.”
Or do we really care? The media has dug its claws into the fashion blogger frenzy to the point that, more than ever, these people – particularly Schuman and Doré who are two of the most high-profile style blog personalities – are being referenced and name-checked, invited to major events, and getting paid significant bank in appearance fees.
Question: Is the obsession with blog personalities simply the changing face of fashion commentary or is it a case of the Emperor’s New Clothes-Critics who are getting a serious case of overexposure?