Facebook Has Introduced “Verified Accounts”

Did you just poke the real-deal Taylor Swift on Facebook or one of her many impostors or maybe this bird? WELL, fret no longer about redundant virtual jabs or friend requesting the wrong celeb; there’s a new Facebook feature for that.

It’s called Verified Accounts, and essentially it reads like Twitter’s version that was introduced some four years ago. A blue tick appears next to the “real” public figure, for example, this is the real account of Eminem:

You can observe right from the get-go that this is in fact, The Real Slim Shady while all the other Slim Shadys are just imitating.

The Facebook blog reads that “verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences. This update is rolling out to profiles as well.”

Fraudulent accounts have been pesky in the past— you might recall this Ikea gift card scam of 2010. Facebook want to make it easier for us as consumers to interact with brands.