After months of intense buzz, the launch of Ubisoft‘s multi-million dollar game Watch Dogs has been one fuck-up after another. The latest of these is a PR stunt that went horribly wrong, resulting in the evacuation of an office in the Sydney CBD after a bomb threat was called in.
Ninemsn editor Hal Crawford was far from amused, and in an interview today with Mumbrella, said that while staff were not panicked, they took sensible precautions. “This is definitely the other side of the line in terms of what it’s safe for a PR company to send anonymously to a newsroom,” he added.
Even leaving aside this insanely stupid and ill thought-out PR styund, Ubisoft are having a pretty terrible time with the launch of Watch Dogs. There are reports today that the PC version of the game is all but “unplayable”, thanks to a Digital Rights Managment hitch similar to the one that plagued Sim City at its launch last year.
Kotaku reports that PC players need to log in to Ubisoft’s uPlay to access the game, but the system is overwhelmed, and refusing to let some players log in all, while throwing up error messages and shutting the game down for others.
I woke up extra early to try watch dogs and the performance is damn near unplayable and the input lag is horrendous
— hard8times (@HARD8TIMES) May 27, 2014
watch dogs is too powerful for my pc, almost unplayable
— Poppuk?n. (@acex222_2) May 24, 2014
At the very least, someone in Ubisoft’s PR department is getting a stern talking-to right about now.