For any seasoned performer the ‘farewell tour’ is the ultimate exercise in the highest level of personal branding, since it is the way your adoring public will remember you. Unless you’re a fucking liar like John Farnham. Dame Edna is one of the finest and most beloved creations in Australian entertainment, and so she knows a thing or two about pulling out all the stops in order to be remembered as the best possible version of herself. Thus the reason she has signed on as an ambassador for Jenny Craig in order to shed some kilos before embarking on her crowning “Eat, Pray, Laugh” tour.

Watch Edna (Barry Humphries) describe (quite wonderfully) the plight of her eating addiction in the ad below.

Via Mumbrella