Australia’s Next Top Model’s unanimously
model-adored mentor Charlotte Dawson has made public an email sent to her from the celebrity division of her erstwhile agency
Chic Management detailing her being let go allegedly due to her
highly-publicised battle with mental illness, the damage it has inflicted on her personal brand and the waning viability of Brand Dawson as a commercial entity.
“
The last couple of weeks you’ve been particularly active on social media, and it has been very dramatic with two hospital visits, then a few days later images from the Lexus Marquee at the Races as well as your continued anti-trolling stance.
The Chic team do feel that you are damaging your brand by many of the opinions you express and the intimate insights you give into your personal life, and we believe it is making it extremely difficult for Chic to generate business for you.
Your brand is no longer seen as aspirational (because it’s too honest and at times confronting)… and you are not seen as stable (as you share your low points), which makes brand ambassador roles almost unfeasible.
You are completely entitled to have your own opinion but perhaps it is time for you to consider looking for management that are more instep with your own philosophy and approach.”
As of this morning, Dawson’s portfolio is no longer listed
on the agency’s website; however, the email notes that if Dawson is
“open to working with us and changing the way you interact on social media … then we can all sit down and discuss next steps. We aren’t wanting to force you to change. You need to believe that we have your best interests at heart.“
I’ve reached out to both Charlotte and Chic for comment; the latter will be issuing a statement shortly, after which time the story will be updated.
Photo: Lisa Maree Williams via Getty
