Whether you love TikTok, or loathe the app with a passion, you can’t deny how influential the app is right now, particularly when it comes to setting music trends and kickstarting the careers of many up-and-coming artists. You only have to look at recent Billboard #1s like Megan Thee Stallion‘s ‘Savage’ and Doja Cat‘s ‘Say So’ – two tunes who arguably gained traction through viral TikTok trends – as proof of this.
So it’s no surprise, really, that record labels are throwing stacks of cash at TikTok’s most-followed users to create dances alongside their roster’s tunes.
This is particularly true during COVID times, Rolling Stone reported, as labels are finding themselves with a bit of extra cash lying around. “So many dollars that would have been spent on moving an artist around for promo visits, for production costs around a TV performance, for an award show performance, those are not expenses that we’re currently taking on,” Tarek Al-Hamdouni, Senior Vice President of Digital Marketing at RCA Recordsm, told the publication. “We’re definitely starting to move a lot of funds into the digital space.”
According to Rolling Stone, Charli D’Amelio, TikTok’s most followed user (who boasts a staggering 62.5 million followers and 4.3 billion likes), can charge anywhere between $25k-40k USD per sponsored post. That’s many people’s annual salary in one TikTok dance. Sheesh. Your shout for the avo smash, Charli.
@charlidameliodc @baronscho♬ OUT WEST – JACKBOYS & Travis Scott
If this latest figure hasn’t inspired you to start brushing up on your moves and finessing your lip-syncs, I simply don’t know what will.
Now, if you don’t mind, I have dances to learn.