Most Australians hate TV ads and thanks to inventions like Foxtel iQ and the fast-forward button, many of us have become experts at avoiding them. But Channel 7 is fighting back with new technology that will allow them to chop up regular programming with advertising in a whole new way.
Sydney Morning Herald revealed this morning that Seven is trialling all kinds of sneaky maneuvers starting next month, with the most sci-fi being the ability to interrupt ads with ‘slices of programming highlights, out-tales or extra scenes called “break engagers”‘. That means if you skip ahead to the end of the ad break, you’ll miss that penultimate plot point from Packed To The Rafters.
On the other end of the spectrum, they’ll be supplementing income lost from our propensity to race ahead by placing products in their shows. Using British technology, networks can superimpose certain brands or products into a show at the click of a button. That means next time Eva Longaria walks down the Wisteria Lane and there’s an ad for Weet-Bix at the bus stop, it won’t be coincidence. Maybe they should take some pointers from the kings of product placement first:
Ads; coming to a show near you.
via SMH.
