Bloody Hell, 1.3Million Of You Endured ‘Seven Year Switch’ Last Night

Things we know to be the absolute truth: Australians absolutely bloody love them some trash TV.

Seriously. Cannot get enough of it.
And the result of that is that the trash only gets trashier as the never-ending quest for ratings becomes more and more desperate.
With that said, Channel Seven last night lifted the veil on their latest diabolical creation, the Seven Year Switch.
The car crash series, in which struggling couples trying to squeeze the last drop of love from the stone of their relationship rather than face the terrifying world alone again effectively pull a wife swap and go off to “feel” what it’s like living with a different partner, premiered in prime time following a spirited advertising campaign by Seven that played up the show’s history of controversy elsewhere.
Whatever it is they did, it worked. And it worked gangbusters.
The ratings are in and the Seven Year Switch is officially a hit, dragging in a grand total of 1,304,000 viewers for the evening.
That number has to please higher-ups at Seven, despite the show attracting calls of complaint and demands for it to be hauled off the air.
The whopping number includes 858,000 viewers in the all-important metro areas of the country, making it the seventh most watched program of the night and helping Seven handily smash Channel Nine for the evening. Nine’s unexpected hit Here Come The Habibs! continued its ratings slide, despite already being renewed for a second season, with 683,000 metro viewers tuning in.
Switch‘s success came off the back of another extraordinarily strong showing for My Kitchen Rules, which pulled in 1,376,000 viewers in metro areas alone.
Whether or not Switch can hold on to those numbers in the coming weeks is questionable – new shows typically tend to start strong and then slide down as their regular audience settles and curious viewers tune out.
But still, it’s here to stay for at least the next few weeks. And we’ve got no one to blame but ourselves for it.
You wanted it, and you got it, pals.

Source: Channel Seven, mUmBRELLA.
Photo: Supplied.

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