Not satisfied by experiencing “Avatar” in 3D? Then hop a plane to Korea and experience James Cameron’s latest moneymaker in 4D – the new cinematic experience that will leave your pants wet – literally.
Sprinkling water onto the audience, simulated gusts of wind, lights and lasers, and moving seats are all part of the package that Korea’s largest multiplex company, CJ-CGV, has designed for a special theatre that turns movie going into an extra-sensory experience – kind of like what Disneyland did with their wacky Rick Moranis vehicle “Honey I Shrunk the Audience”.
Last year CJ-CGV set up the first 4D movie theatre for the screen adaptation of “Journey to the Centre of the Earth” and, after a sellout run, have since added three more cinemas in order to cope with the huge demand for “Avatar” in 4D. The ticket prices are significantly more expensive to accommodate the heightened experience as well – $US15.80 versus $6.90 for a normal ticket. Good grief! – I haven’t paid under $7 for a movie ticket since Chitty-Chitty Bang Bang was first released.
With more 4D cinemas set for completion in the near future, it’s only a matter of time before one of them hits our shores.