It’s not an exaggeration to suggest that avowed Rick & Morty fans have a certain ah… reputation for unpleasantness. And that unpleasantness manifested in horrible scenes following McDonald’s insane underestimation of the demand for the limited-time-only szechuan sauce that the show made re-famous by dropping it as a throwaway gag at the start of season three.
The Golden Arches in the US decided to bring the sauce back in intensely limited quantities for one day only over the weekend. Quantities that were so small you’d almost need to be the chef making the sauce itself in order to get hold of a tub.
The Rick & Morty fanatics, they were none too pleased about this clear ruse, leading to gargantuan lines at McDonald’s outlets, police control, and chanting – for the love of god, chanting.
chanting #wewantsauce#rickandmorty pic.twitter.com/7vrlswJwlT
— webigriega (@webigriega) October 7, 2017
Enter, this entirely on-the-money take.
Rick & Morty could end up being the first case in history of a show being cancelled because of how goddamn insufferable its fanbase is
— america’s lounge singer (@KrangTNelson) October 8, 2017
Regardless, the awful hooting of the masses can’t be ignored where money is concerned, and as such McDonald’s has caved in completely to the cries for the cartoon sauce.
Ronald’s House of Flavour announced in a tweet that they would be doing their best to producing as much of the sauce as they possibly can, so that every ravenous, tantrum-throwing fan may be satiated and the hideous March of the Jerries will cease.
https://twitter.com/McDonalds/status/917169818725384192
Yesterday, we were truly humbled by the amazing curiosity, passion, and energy this community showed to welcome back Szechuan Sauce – even if just for one day. Thank you, a million times over.
Between the costumes, the memes, and the cross-state travel, you, the fans, showed us what you got. And our super-limited batch, though well-intentioned, clearly wasn’t near enough to meet that demand.
“Not cool.”
We agree. So, we’re gonna make this right. In the last 24 hours, we’ve worked to open any portal necessary. And it worked.
Szechuan Sauce is coming back once again this winter. And instead of being one-day-only and limited to select restaurants, we’re bringing more – a lot more – so that any fan who’s willing to do whatever it takes for Szechuan Sauce will only have to ask it at a nearby McDonald’s.
We want to make this right. You’re some of the best fans in this, or any, dimension… and we plan to deliver on that promise as soon as possible. Stay tuned.
There you go, dorks. A one-off unmemorable movie tie-in from the 90s is now suddenly a cash spinner for McDonald’s.
Justin Roiland really needs to be invoicing Ronald for the marketing work.
