Want proof that the no one really cares about the TV Week Logie Awards?
We got it! The minute-by-minute audience breakdowns of Australian television’s night of nights has found that less than a quarter of its peak audience was watching when actress Asher Keddie (pictured) glided on stage to receive her VERY IMPORTANT Gold Logie award, historically considered to be the climax of the entire ceremony. A quarter!
The broadcast reached its ceiling at 9:45pm when Molly Meldrum appeared on stage (1.463 million viewers) but then dropped incrementally til a meager 387,311 comatose Australians were there to watch the closing credits roll. And for that they deserve their own awards.
As an institution dedicated to television this should be seen as nothing less than a professional embarrassment.
8:42pm Bruno Mars sings Locked Out of Heaven 1.33m
8:46pm Hamish and Andy opening proceedings 1.35m
9:02pm Julia Morris delivers the night’s best speech 1.46m
9:15pm Joel Madden collects his Logie 1.34m
9:45pm Molly Meldrum appears on stage 1.463m
10:18pm Mike Munro introduces Brian Henderson 1.24m
10:59pm The award for children’s TV is presented 846,834
11:57pm Deborah Mailman and Bonita Mabo on stage 584,000
12:21am Asher Keddie wins the Gold Logie 548,561
12:27am The closing credits roll 387,311
Image via Scott Barbour for Getty Images Entertainment