Oh no. A tribute to the late Princess Diana on the 20th anniversary of her death is going viral, and it’s not hard to see why. A ‘travesty’ is more like it.

Chesterfield Borough Council in the United Kingdom put out its annual well dressing this week, and it only bares the tiniest of resemblances to the late Princess of Wales.

“I don’t remember Diana having a stroke?” asked one Facebook commenter, Matt Burridge.

“Don’t look into her eyes, she’ll eat your soul,” said another, Sorèle Swallow.

A well dressing is always made using natural materials only (think: flowers, seeds, berries, leaves, twigs, etc), which can explain some but not all of Diana’s particularly munted face.

“It’s what she would have wanted,” said Facebook commenter James Skelding Tattle, despite it being absolutely like nothing she would have wanted.

Over on Twitter, people weren’t any nicer, turning this thing into the meme fodder it was always bound to become.

It might have gone viral, but local residents aren’t super pleased about their town’s new decoration, either.

This thing has been shared over 2,000 times in less than 24 hours, but Chesterfield Borough Council have yet to comment it.

This year's #Chesterfield well dressing marks the 20th anniversary of the death of Diana, Princess of Wales.The well dressing is on display at the Town Pump outside the Market Hall.

Posted by Chesterfield Borough Council on Tuesday, 12 September 2017

It also doesn’t help that the dates make it look like Diana was born in 1997 and died in 2017, either.

If these pics have hurt your brain, like mine, I recommend staring into this picture of the fabulous Diana in her iconic revenge dress on her way to the Serptentine Gallery for at least 20 minutes. Preferably more.

Jayne Fincher/Getty Images.
Image: Facebook / Chesterfield Borough Council