‘Shark Tank‘ is a weird-ass and inexplicably popular show featuring five obscenely rich old people who ostensibly have nothing better to do than braw and guffaw as a parade of sweaty hopefuls pitch their cobbled-together business plans for products they’ve developed that, in one form or another, already exist.
That’s my take on the matter, and I’m standing by it.
But occasionally, for whatever reason, a product variant appears on the show that makes the rich people shite themselves, and sends the viewing public scrambling for their online shopping destinations.
Last night’s revelation? Bacon seasoning.
Now, those of you who are veterans in the making-meat-things-taste-like-additional-meat-things game will be fully aware that Bacon Salt has long been an artery-clenching staple of the spice rack.
But last night’s evolution feels significantly more gamechanger-ish, in the sense that this new bad boy? Ladies and germs, it’s bloody vegetarian.
Norwegian lad Kjetil Hansen took his Deliciou company’s bacon-imitation spice blend into the tank with sharks on Channel Ten last night in the hope of securing a buttload of funding.
He got it. And then some.
As far as pitches go, his was as simple as you’re ever likely to see.
Tonight’s first entrepreneur is Kjetil from Deliciou, seeking $300k for a 25% stake in a tasty product 🥓 #SharkTankAU pic.twitter.com/ufqEcu9P4I
— Shark Tank Australia (@sharktankau) August 1, 2017
Hmm yes, go on. You have my interest.
The story goes that Hansen spent ages tinkering in his kitchen, trying to find the right blend of spices that imitated bacon without it actually containing any meat products. He found it, and then last night he found shark boy Andrew Banks. Despite Hansen somehow not actually owning the IP of his own goddamned product (how), Banks went in for a whopping $300,000 in exchange for a 44% stake in the company.
The episode, which was filmed last year, caused a rush of people clamouring the get their hands on some o’ that sweet, sweet bacon powder, so they too could recreate the frankly insane-looking cheesy bacon popcorn that Hansen demo’d on the show last night.
Use Bacon Seasoning to make cheesy bacon popcorn! Check it out at https://t.co/F7F4OlZoTc pic.twitter.com/juEhPIDKWb
— Deliciou (@dseasonings) June 6, 2017
GIVE IT.
Banks, as far as he goes, reckons the shaker has huge potential in the US, particularly among the Kosher market given their whole “no pork” stance on things.
As for you, the humble consumer, you can order the good gear via Deliciou’s website and get cracking on that bacon-topped bowl of ice cream your dreams have only been able to conjure up in the past.
It’s a bold, flavourful new world. And you’re all living in it now.
