Coles really woke up and chose violence when they decided to sell a product called “Indian Style Triangles” instead of…um…idk…. SAMOSAS???
Om Mandavia made the discovery at his local Coles in Oakleigh and immediately posted a photo of the crime against humanity into Facebook group Subtle Curry Traits.
Madavia spoke to PEDESTRIAN.TV about what he thought when he found those cursed Coles triangles.
“I was looking to buy frozen samosas and then I saw this. Indian triangles. I guess spaghetti is just Italian wires then,” Mandavia said.
I agree, if we’re out here naming things Indian Style Triangles, why aren’t we naming lamingtons – Australian style sponge squares? Or sushi – Japanese rice cylinders???
It gets worse, because not only do Indian Style Triangles ~exist~ but there’s also Oriental Jackfruit Parcels which are meant to be…yep, you guessed it…curry puffs.
What in the caucasian is going on here???? And don’t get me started on the use of the word oriental to describe a South Asian dish.
Well, it appears that this is a way for Coles to differentiate their regular samosas from their jack fruit ones. But instead of simply naming them ‘Jackfruit Samosas’ they have gone with the oddly vague, yet oddly specific name of Indian Style Triangles.
It’s not the first time a brand has royally cooked it when choosing the right language to market a product. When KFC first launched in China, the classic slogan “finger-lickin’ good” was translated as “Eat your fingers off”. ICK. To be fair, some would deem the regular slogan as inappropriate too.
Pepsi also made a similar blunder in China when they launched a slogan “Pepsi brings you back to life” which translated to “Pepsi brings your ancestors back from the grave.” Ahhh god no, that is simply terrifying.
Alwhite, that’s officially me done for the evening.