IKEA is back at it again.
A couple months ago, they realised a whole lotta festival swag. Not long after that, they brought out a flat-pack indoor garden. Just last week they announced an upcoming collab with chic fragrance house Byredo.
And now they’re teasing what is possibly the most on-brand invention from the Swedish meatball peddler: a product called ‘Cook This Page‘.
They’re simply pieces of parchment paper featuring easy recipes made from IKEA’s range of foodstuffs. It’s cooking for dummies. Really, really dumb dummies.
This highly satisfying series of images demonstrate just how idiot-proof the concept is:
The parchment paper is oven-safe (obviously) with the line drawings made entirely from edible ink. Other recipes include salmon with lemon and herbs and fancy shrimp.
Cook This Page was concocted by Ikea Canada and their creative firm, Leo Burnett. It was recently shown at an event over there, and sadly there’s not yet a date on when (or if) this’ll be released down under.
You can see it in action below: