KFC mascot Colonel Sanders has copped yet another redesign, and in a bizarre twist that has me absolutely floored, they’ve turned him into a sexy dirtbag social media influencer … who is also a computer generated character?

The Virtual Influencer Colonel, as he’s called, is a weirdly realistic-looking 3D model. He sports an updated version of the Colonel’s signature grey hair and horn-rimmed glasses look, and is a hybrid of basically every dude with a 10,000-plus Instagram following.

He’ll be taking over the brand’s social media channels in the US until the end of April, and I mean, just look at this guy:

Colonel Sanders

Yes, his tattoo says ‘secret recipe for success’. This is all truly so much and I need to sit down:

Colonel Sanders

I don’t want to make this weird, but honestly, this computer-generated daddy could take me out for finger lickin’ fried chicken, leave me on read for two weeks, then text me ‘u up?’ at three in the morning and I would fully flood my basement. Sorry, I guess I did make this weird.

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I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen. #humble It’s important never to lose sight of the things that make you who you are. For me, it’s being in the kitchen and making amazing fried chicken. That’s what got me here, and I never want to lose that young and hungry Colonel who spent all his time perfecting fried chicken. I’m still that kid who straps on an apron and makes fried chicken. And I’ll never lose that part of me. Never lose the things that make you who you are. This is part of my #secretrecipeforsuccess. #candid #candidkitchen #colonelskitchen #humble #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #majorkey #cookingram #cooking

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“I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen,” said the Virtual Influencer Colonel in a recent Instagram post, hashtagged #humble.

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#ad On the eagle aka the big chicken aka my private jet. Just finished my taxes… And got a refund! Thanks to @turbotax ???? Tax day is coming up, so you better get on yours too. I used TurboTax Live  and so should you. Real CPAs and EAs help you with your taxes from basically anywhere. From the comfort of your couch or if you’re waiting for a private jet. Lol. They’ve got tax experts ready to answer all your tax questions. That got me and my media guy Brian thinking that we should do an AMA ‘cause I’ve got all this time on my hands now thanks to TurboTax Live. My AMA will kinda be like how TurboTax Live answered my questions about my taxes. But I can’t help you with taxes. I can just answer important questions about chicken and life. Being willing to take good advice from experts is part of the #secretrecipeforsuccess. #adultingwins #taxday #heresyourchance #ama #secretrecipeforsuccess #turbotax #taxes #friedchicken #friedchickentattoo #advice #success #entrepreneur #behindthecurtain #keys #jetlife #thebigchicken #respect #inspiration #positive #positivethoughts #artistatwork #brian #guru  #worktravel #workfromanywhere #influencerlife

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The new Colonel Sanders has really got every Instagram cliche covered:

I for one welcome this new era of deranged fast food marketing.

This stunt comes just weeks after the fast food brand had a guy in a Colonel Sanders mask hop on stage for a DJ set at Miami‘s Ultra Music Festival, much to the chagrin of headliners deadmau5 and Marshmello.

Source: Eater