There’s some incredibly good news for those of you living in Victoria who are quite partial to the occasional thumping great big dirty burg: Meat merchants Carls Jr just revealed plans for an aggressive expansion into the state, with the first restaurant scheduled to arrive before the upcoming winter hits its peak.
The US fast food giant has been slowly establishing a foothold in Australia, shrewdly opening a handful of outlets in small, under-served markets in a bid to sort-of live-test the waters of the market.
But today, the company announced plans to shift into Victoria for the first time, with one restaurant planned “in the second quarter” of 2018.
Carls Jr also revealed plans to open as many as 30 restaurants throughout the state following the opening of the inaugural location.
The “charbroiled” burger franchise, home of the famous Thickburger (the burger, it’s thicc), previously made a splash in Australia by opening its first franchise in Bateau Bay on the NSW Central Coast. That restaurant was followed by a location inside the Brisbane Domestic Airport, two locations in outer Adelaide, and one in Redbank Plains in Brisbane’s outer south-west.
Andrew Firn, director of Carls Jr’s operating company in Victoria CJ’s Victoria, stated a bold vision for the future of the company in the state that extends far beyond the 30 planned restaurants announced today.
Australia is a large burger market and I believe the State is capable of being home to more than 70 Carl’s Jr. restaurants over time. Carl’s Jr. is well positioned to deliver the quality, taste and innovation that discerning Australian consumers demand.
There’s no exact word on where the first Carls Jr will land in Victoria; given the way the others have been dotted in outer-suburban and regional centres, it’s not a stretch to suggest that the first one might wind up in somewhere like Bendigo or Geelong.
But regardless, if it be heart-quivering burgers and waffle fries ye seek, 2018 could well be your year if you live in Victoria.
Watch this space, mates.Image: Getty Images / Dave Rowland