American fast food monoliths Carl’s Jr are continuing their push into Australian stores by today revealing the location of their first store in Victoria, which is now due to open its doors within 4 months.
The yankee burgerologists will be throwing the doors open on the store in Williams Landing, in Melbourne’s outer south-west come September, representing the first of three stores planned to open in Victoria this year.
This continues Carl’s Jr’s strategy of opening locations in outer, under-serviced regions before the company tackles any expansion into more hotly-contested inner city markets.
The Williams Landing store will be the seventh store opened in the country, with three stores open in Queensland (including one in Brisbane Airport), two in South Australia, and one in regional New South Wales.
The chain plans to expand its stores to 35 in Victoria alone over the coming years as it eyes an aggressive push into the Australian market.
Double beef, double cheese, double deals for me please! 🍔🍔😍 #doubledelicious #perfectlychargrilled pic.twitter.com/fgH2QHdEUr
— Carl’s Jr. Australia (@CarlsJrAU) May 21, 2018
The chain, famous for its Thickburgers and whatnot, attracted attention after opening its first Australian store in 2016, with scores of people travelling to the location at Bateau Bay to heave the steaming burgs into their salivating gobs.
This also follows fellow-US fast food chain Taco Bell‘s foray back into the Australian market, with one store open in inner-Brisbane, kicking off their own planned program of national expansion.
All this is well and good, of course. But if we can get America to do the right thing and send us a string of Five Guys outlets then we’d really be in business.
Five Guys > Shake Shack > In N Out. That is the definitive ranking. All others are wrong and false.
